THE VALUE OF VIDEO
Today, more than ever before, video is the most important marketing tool available.
Because the same video can be used in multiple ways (many of which are free) convey your message clearly and in an entertaining manner, and enhance your organic Google ranking!
Did you know…
87% of marketing professionals use video as a marketing tool
85% of all internet users in the United States watched online video content monthly on any of their devices. ...
54% of consumers want to see more video content from a brand or business they support. .
88% of video marketers are satisfied with the ROI of their video marketing efforts on social media
93% of marketers say they’ve landed a new customer thanks to a video on social media.
The average user spends 88% more time on a website with video (Forbes, 2018)
And the power of video marketing is actually felt throughout the entire buyer’s journey – the same study shows that most people (96 percent of them, to be exact) turn to videos to learn more about a particular product and/or service
It’s estimated that by 2022, 82 percent of the global internet traffic will come from video streaming and downloads (Cisco, 2019). That’s an 88 percent increase in traffic share from the 72.3 percent in 2017.
YouTube is the world’s third most visited website, trailing behind only Google and Facebook.
• Behind Google, YouTube is the second largest search engine in the world.
• YouTubers upload 400 hours of video every single minute.
• Collectively, people spend more than one billion hours watching YouTube each and every day and 46,000 years of video per year. This is more than Facebook and Netflix combined!
• The total number of YouTube users now exceeds 1.3 billion, and YouTube receives more than 30 million visitors each day.