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Consumers today favor video messages over other forms of content. This trend is especially evident in the rise and popularity of video streaming sites. For that reason, increased video production is highly beneficial for brands that embrace video content marketing.

Video marketing is highly effective as a targeting and sales conversion tool, therefore adding a valuable addition to any company’s overall marketing plan.

Here are some key facts about why investing in online video marketing is worthwhile.

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1. Videos are Easy to Consume

Unlike written content, videos are much easier for people to consume, with more consumers preferring videos than text. The consumers can relax and absorb all the video information without scrolling or exerting any effort. An excellent example of this phenomenon is people watch up to 500 million hours of videos on YouTube every day.

Also, video content marketing allows your audience to consume more engaging information quickly. Some platforms auto-play videos, further reducing the input required to watch content. Video marketing guarantees the audience is more receptive and engaged in the content.

2. Videos Have a High Conversion Rate

Videos are not only popular among consumers, but they are also better at initiating action. For instance, more consumers are willing to purchase a product after seeing the accompanying explainer videos.

If properly shot, edited, and presented, your audience will likely watch the video to the end and will retain most of the information shared. It means professional video production and video editing can support your organization and deliver increased sales for your products and services while significantly increasing brand awareness.

3. Videos are the Perfect Fit for Today’s Digital World

Digital video production has also increased as more people access media on different devices, particularly smartphones and tablets. That’s excellent news as it means your web video production efforts will be rewarded since you can reach your audience nearly anywhere.

Consumption of video over mobile has significantly increased over the last few years as videos are more suited to the active, connected modern lifestyle. Video production is worthwhile since your audience is available all day, everywhere. Besides, search algorithms will typically favor video content as consumers spend more time on webpages with video.

4. Get Professional Video Content Marketing at Pro Video Source

There is immense value in professional video content marketing to promote your brand. Contact Pro Video Source today for cutting-edge, complete video production services for unique, dynamic, and original content. We’ll handle everything from the creative concepts and recording to highly skilled video editing services, and thus, help you produce engaging, on-brand videos.

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Working with Joe and his crew made the entire experience a fun and enjoyable one. They took all the worry out of the process and made it incredibly easy for our team. We love the finished product and use it to showcase our efforts in the community. Fantastic value, fantastic people.

Allie Hire

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BIG Joe Stout help me with my latest book promotion. He came right to my house with his equipment and quickly had me at ease. He's very professional and also fun to work with. I highly recommend Joe Stout and PRO VIDEO SOURCE.

Rick Incorvia

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I would give Pro Video Source six stars if I could. The attention to detail exceeded my expectations. Joe (I think he's the owner) is tall, but don't be intimidated he was very easy to communicate with. Great customer service! Would highly recommend.

Nick Jones

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Joe approaches each project with enthusiasm and creativity. The final product always exceeds expectations.

Michelle Hunkins

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Call us Today for High-Quality Video Production Services in Tampa

Pro Video Source is your go-to company for video production services in Tampa.

Schedule a no-cost consultation for video production services today! At Pro Video Source, we understand how professionally created videos can significantly improve your brand outreach.